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Director of Marketing

Company Name

IRIS - Intelligent Retinal Imaging Systems


General Summary:           

IRIS is seeking a full-time Director of Marketing to directs and oversee IRIS’ marketing practices, objectives and initiatives to drive awareness and revenue. This position will also track and analyze changes in digital and content marketing, marketplace stakeholders, competitors and the industry, and adjusts marketing plans accordingly. A competent Marketing Director will deepen our existing new business relationships with various organizations, associations and camera suppliers with an end result of generating sales leads, serving as a vital resource for our company

Essential Job Responsibilities:

  • Achievement of digital demand generation budget
  • Assist with the achievement of budgeted sales revenue
  • Ownership and management of prospects’ digital experience including design & aesthetics, content, navigation, information architecture, branding/marketing, campaigns, performance and functionality
  • Ownership and management of content marketing, media coverage, and speaking opportunities with a focus on conversion strategy and tactics
  • Ownership of awareness and demand generation report analytics and strategy/tactic adjustments
  • Ownership and management of integrated campaign execution created from client case studies and success stories and the measurement of element contribution using marketing campaign monitoring methodologies
  • Direct and manage internal team and external resources
  • Provide SEO/SEM/PPC and digital marketing thought leadership, innovation and process improvement initiatives
  • Identify and ensure effective use of partners – camera companies/ professional associations/ diabetes organizations and ophthalmologist organization for education, lead generation, conversion and SEO purposes
  • Create, customize and maintain sales and marketing dashboards/KPIs, reports and analytics as based on dialogue with management and users regarding best practices and solutions
  • Provide monthly and quarterly reports of key metrics defined by sales and marketing

Minimum Qualifications:

  • Education: A bachelor’s degree, preferably in Marketing or Business Development
  • Experience: 10+ years’ experience marketing healthcare solutions

Experience Required

  • Familiarity with a variety of marketing tactics focused on awareness, demand generation, business analytics and business development
  • Ability to use creativity to present complex information in a logical format to ease prospects ability to access and understand the solutions’ offerings
  • Strong knowledge of sales and web analytics tools such as Salesforce, Omniture, Google Analytics
  • Experience with Hub Spot, Marketo, or Pardot a plus
  • Team player who works collaboratively with cross-functional teams and direct reports
  • Ability to learn and explore new technologies
  • Excellent verbal and written communication skills and attention to detail
  • Demonstrated ability to work under pressure, track details of multiple projects and interact with people at all levels
  • Must be able to uphold performance excellence, sense of urgency, innovative thought, integrity, trust, customer focus, accountability and respect

Company Description

Company Overview:       

Intelligent Retinal Imaging Systems (IRIS) was founded in 2011 with a vision to End Preventable Blindness and save sight for millions of people by identifying eye disease early through the development and deployment of innovative and comprehensive screening programs. The IRIS team has been described as one of the most capable healthcare IT think-tanks in the United States with a track record of developing breakthrough software solutions and practice management services that have already begun to broadly impact the U.S. healthcare landscape. IRIS partners with forward-thinking providers and payers alike to improve quality outcomes, increase patient access, and reduce overall healthcare costs, creating a better healthcare system.


Job Title: Director of Marketing

Immediate Supervisor Title: Chief Executive Officer

Location: Pensacola, FL  

Job Status: Full-time Not-Exempt / Eligible for Benefits

Salary:   Based on Experience

Hiring Timeline

  • Job posting live for 4 weeks (ending on April 14th)
  • HR Interviews upon Resume/Cover Letter review (ongoing)
  • Supervisor Video Interviews following HR screen (ongoing)
  • Onsite Interviews – Week of April 17th
  • Start Date as early as May 1st

Location Description

This is a full-time position requiring office work from our headquarters in Pensacola, FL. Applicants need to either be based in the Pensacola area or be willing to move for this position.

Opportunity Details